About Us

A to B Logic is a cloud-based software company that provides tools for imparting vital knowledge to those who need it, created by people who care deeply about learning and technology.

Our Team

The team behind A to B Logic is passionate about learning and technology.

  • We've got over 25 years of experience discovering ways to utilize groundbreaking technology and developing advanced Internet systems, with the last 18 of those years focused on learning.
  • We've got educators who have developed content, instructional plans, and assessments for thousands of people globally.

Our Leaders

Eric Smith, Chief Executive Officer


  • Eric has trained educators, students, business leaders, and personnel at hundreds of businesses of all sizes throughout the world and has witnessed first-hand the value of having knowledgeable teams.
  • As the company evangelist, and lead developer, it's Eric's job to keep his eyes and ears open for all opportunities, to advance, to grow, and to improve.

Christi Smith, Chief Operating Officer


  • Throughout her career, Christi has managed large-scale sales and customer service departments for successful businesses.
  • Christi leads our sales and customer service teams and is responsible for making sure we function smoothly and provide first-class service.

Jo-Ann Batulan, Chief Information Specialist


  • Ann is a licensed librarian and special education teacher, and she possesses global perspective and unique skills.
  • Ann guides the methodology of our platform and leads our education team.

Our History & Culture

  • A to B Logic is the culmination of a lifelong pursuit to derive maximum societal value from the Internet which began in 1995 with one of the first, if not the first, indepentent magazines published exclusively online.
  • The journey expanded into the realm of formal education in 2004 starting with a project for NASA, continuing with development of an online learning management system for K-12, and ending in an online assessment system created for the country of Ghana to enable them to localize their standardized testing.
  • In 2006, advancements were made in support of a three-year National Science Foundation grant. Later that same year, the assessment side was customized to deliver an online technology assessment for K-12 schools throughout the U.S. which lasted for five years.
  • 2011 saw the evolution of the learning management system into a self-publishing tool.
  • In 2019 A to B Logic incorporated assignments and messaging, providing a critical learning resource for all kinds of entities.
  • And now, in 2023, in the wake of the most trying time in modern history, A to B Logic continues to evolve to meet the critical engagement and progress monitoring needs of increasingly diverse business entities with the addition of the A to B Logic App and "Challenges".
  • Our mission is to provide the most effective solution for imparting vital knowledge to those who need it.
  • Our vision is for A to B Logic to become the leader in helping entities improve capabilities, safety, and productivity through shared knowledge.
  • The main objective is to continue being creative and growing while keeping things simple and easy for our users.

Security & Digital Rights

A to B Logic works diligently to ensure that our users' content is both provided and used within the constraints of Copyright Law and our Terms of Use, without utilizing unnecessarily restrictive technologies.

All that is required for accessing content on A to B Logic is an Internet-connected device with a standard web browsing application.

More Information

  • You can use A to B Logic to create and manage your content without using any special software.
  • You may include media (pictures, audio, video, documents, etc.) in your topics.
  • Open Source: A to B Logic provides the capability to create open source content that is dynamic and can be updated on the fly when knowledge changes.
  • Copyright: In the U.S. you automatically own the copyright to your work, but if you want the extra security you can register your work online with the U.S. Copyright Office for about $35.
  • We reserve the right to refuse our services at our own discretion.

We are proud to be a Woman-Owned and Veteran-Owned Business